The AT Protocol is the open network behind Bluesky. It is technically dense and hard for newcomers to grasp. The public site had to do two jobs at once: clearly surface what the protocol is and how to build on it, and give the AT Proto team a system they could keep scaling themselves after launch.

That second requirement shaped everything. A one-off marketing page would have aged badly. The site needed to be a system, not a poster.

I led the redesign. I designed the end-to-end user flows, wireframes, and interactive prototypes, and I partnered directly with Bluesky's CTO across product, engineering, and leadership.

I established the visual system and information architecture that the AT Proto team now uses to continue scaling the site.

The core move was structural. I rebuilt the information architecture across the top-level documentation categories: Auth, Reads and Writes, Sync, Lexicons, Media, and Moderation. Getting those categories right is what lets a newcomer find the on-ramp and lets a builder find the reference.

Alongside the IA, I designed a visual system deliberately built to be extended, so the team could add pages without a designer in the loop.

The new homepage is interactive, with a live firehose viewer that streams real network events, so an abstract protocol becomes something you can watch working.

The site launched internationalized in Japanese, Korean, and Portuguese, four languages in total, so the protocol reads clearly well beyond an English-first audience.

The redesign launched on February 17, 2026. The atproto.com launch post publicly credits INTDEV for the design work, which makes this the clearest public proof point in my portfolio.

The win was designing a system the team could carry forward, not just a set of screens. When the people who own a product can keep building in your language after you leave, the design has actually landed.