Bing's Sticker Generation tool lets people make a sticker with AI. Too many of them were dropping off before they finished. The create flow was losing users on the way to the thing they came to make.

I redesigned the create flow to cut pre-completion drop-off. I restructured the layout, added a guided tutorial, and reframed the experience as a clear three-step instruction set.

I shipped working prototypes that went live for stakeholders to test, then handed off a build-ready system the team deployed.

The fix was about clarity, not novelty. The guided tutorial and the three-step instruction set are two separate things working together: the tutorial orients a first-time user, and the three steps make the shape of the task obvious. They are not a single progressive-disclosure flow.

The redesigned flow makes the path to a finished sticker legible from the first screen. Less guessing, fewer places to stall, a clearer sense of how close you are to done.

A clean product metric, on a named product, at real scale.

A few points of completion on a flow that many people use adds up. Most of the work was subtraction: removing the small confusions between a person and the thing they were trying to make.